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Io Immagino - Io Donna, Corriere Della Sera - RSC Media Group

Objective

Io Donna aims to provide a true interactive experience to its readers through its magazine, website and social communities. Io Immagino, an invitation to all readers to participate in the development of the magazine and website, was the perfect way to involve further its most passionate, creative and loyal customers.

Results:

  • Io Donna readers were delighted with the opportunity to collaborate to make the weekly magazine of Il Corriere della Sera even better and participate eagerly at IO IMMAGINO.
  • Participants shared smart and creative ideas to develop both magazine and website.
  • Io Donna awarded ten prizes for the best ideas: annual subscriptions for Io Donna and Il Corriere della Sera for all finalists and an Ipad for the winner.